There are stories from her siblings reminiscing a flavor their grandmother had made for them, leading to this flavor concoction. She was a flavorist and helped to develop the specific flavor of Cap’n Crunch that we know and love. This flavor creation was first made by Pamela Low. Cap’n Crunch very well may have been the first cereal company to use this oil flavor and baking process. In order for it to work and still be crunchy, the pieces have to be baked. This design actually created the cereal and then coated it in oil to add the flavor. They did so using sweetened corn and oats and a brand new process that hadn’t been used before. They decided to make these based on an old-time recipe that included butter, rice, and brown sugar. You will find later that there are tons of choices and even seasonal options too.Ĭap’n Crunch cereal is known for creating innovation for the making of the cereal bites. They’ve always been under the Quaker Oats umbrella and continue to thrive and build on their line. It is manufactured by Quaker Oats, which many of us know for oatmeal. The Cap’n Crunch brand has been operating for close to 60 years now. That was the original and since then, they’ve added both fun and flavors to your bowl of cereal. People even enjoy them dry thanks to the crunch. The bites were crunchy and perfect when you added milk. His most recent makeover in 2005 featured a slightly slimmer Cap’n in commercials and on cereal boxes, joined by his pirate nemesis from the 1960s Jean LaFoot.This fun cereal started out as simple yellow corn and oat bites in 1963. It wasn’t until the mid-1990s that the Cap’n finally had teeth added to his grin and branched out to become a voyager at sea, on land, and, as seen in the commercial above, even outer space. (Made all the more problematic that he was born on Crunch Island in the Milk Sea.) However, one has to wonder how our esteemed mascot was able to enjoy his cereals because Cap’n Crunch wasn’t designed or illustrated with teeth. The cereal was an instant breakfast hit and would be followed up with Crunch Berries in 1967 and Peanut Butter Crunch in 1969. Struggling to wake up his crew to help man the ship (and protect its precious cereal cargo!), he finally rouses everyone awake by whispering that there is Cap’n Crunch, a cereal so “delightfully sweet and fun to munch because it keeps its crunch,” in the mess hall. In one of his first commercials, the Cap’n sails on the S.S. Jay Ward Studios, the folks behind classic cartoon characters including Rocky and Bullwinkle, Dudley Do-Right, and George of the Jungle, created Cap’n Crunch. In 1963, the original Cap’n Crunch cereal set sail for grocery stores everywhere from the Quaker Oats Company, led by its signature fun-loving brand mascot Horatio Magellan Crunch and his faithful crew. Look closer - when it comes to Cap’n Crunch, it’s all in the details. In a sea of blue bicome hats, naval coats with gold epaulettes, and white ‘staches, you might wonder why I’m writing about a mascot’s design evolution when he appears to have looked the same for over 50 years. Take a look at the opening panel of Cap’n Crunch cereal box designs below.
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